Having a solid, trusted brand is important for your company to thrive. If your target audience doesn’t know or trust your brand, how will you ever increase your customer base and sales? Here are six innovative strategies you can use to increase brand awareness and...
What are the traits of a good brand? Every brand is different ó the point of branding is to distinguish you from the competition. But just about every good brand meets the following criteria. Look at these criteria as you develop a brand from the ground up, or test...
In the clutter of online ads, social media and business content, one single factor gives you 4 times the visibility of your competitors. That factor is branding. The benefits of branding for the future are well-documented and seemingly endless. Branding drives costs...