Oct 15, 2018 | Marketing & SEO
Have you heard? Google has indicated that a website being mobile-friendly will receive a ranking boost in the search engine results pages. What does this mean for you? If your website is not mobile friendly, you’re losing out on an advantage that your competitors...
Oct 12, 2018 | Marketing & SEO
You have a successful business with an offline (non-Internet-based) marketing campaign which is achieving some results. Why do you need a website? People will often Google something they encounter in the real world in order to verify it and check its credibility. By...
Oct 5, 2018 | Marketing & SEO
1. How will you get people to your website? What techniques will you use to generate website traffic for your website? Will it be SEO (search engine optimisation), SEM (search engine marketing, or pay per click advertising), press releases, content marketing, guest...
Oct 4, 2018 | Marketing & SEO
Let’s imagine you have a thriving business, centred around a brick and mortar retail store in Osborne Park, Western Australia. You may advertise your business on television, radio, and in newspapers. Perhaps there is a detail about your business a potential customer...
Oct 3, 2018 | Marketing & SEO
Should you invest in a quality business card, or a quality website? I’ll argue that you should invest in both, but also that your website is more important. 1. Reach With a business card, you are limited by how many you can hand out, or deliver. With a website, your...
Oct 2, 2018 | Marketing & SEO
In terms of website statistics like Google Analytics, a bounce rate is the percentage of website visitors that leave without viewing any other web pages other than the one they land on. If your website is a single page, then this is nothing to worry about. However, if...
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