What is Web Design?

Web design is the process of designing the aesthetic look, information architecture (IA), and user experience (UX) of a website.

What is Web Development

Web development is the process of converting a web design into the HTML code that a web browser can understand.

A closer look at web design

Web designers must always begin by considering a client’s website business objectives and then move on to an Information Architecture (IA) to set a website’s information hierarchy and help guide the design process.

Next, web designers can start creating wireframes (an outline only with no content) where they consider the user experience, and then finally move on to the design stage where the wireframe is filled in with colour, graphics, photos and text.

Web designers may use several basic design principles to achieve an aesthetically pleasing layout which also offers an excellent user experience.

Design Principles

Balance – In web design we refer to heavy (large and dark colors) and light (small and lighter colors) elements. Using a correct proportion of each is critical to achieving a balanced website design.

Contrast – In color theory, contrasting colors are ones placed opposite one another on the color wheel.

Color wheel

Web design offers a few other areas where contrast is applicable. Designers look at contrasting sizes, textures and shapes to define and draw attention to certain sections of the website.

Emphasis – We touched on this a bit when discussing contrast. Emphasis is a design principles founded in the intentional “highlighting” of certain important elements of the website layout. It’s important to note that if you emphasize everything on the page you end up emphasizing nothing. Imagine a page in a book where 80% of the content is highlighted in yellow…does anything really stand out? This is the time to take a look at that Information Architecture for direction.

Consistency – Also called repetition or rhythm, consistency is a critical web design principle. For example, clean and consistent navigation provides the best user experience for your website visitors.

Unity – Unity is the relationship between the various parts of the website layout and the composition as a whole. Based in the Gestalt theory, unity deals with how the human brain visually organizes information by grouping elements into categories.

Do you need a website designer?

If so, contact Insight Communication & Design today to receive a free consultation on your business website requirements.

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If you would like some more information on how to leverage the latest trends for your business, contact Steve at insight.web@insightdesign.com.au or call

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