Our Approach

Our Approach

Our Approach

Branding Effectiveness

Insight’s ROI approach gives you a greater Return On Investment by making the branding of your displays & signage more effective.

Making the branding of your displays & signage more effective is paramount and our ROI approach will help to build your brand’s recognition and reputation by addressing some Key Branding Effectiveness Questions – brand positioning with key audiences, visual branding development, effective display & signage design and production.

These Key Questions and the ROI approach that addresses them are shown below.

Insight Branding Diagram

What are the display components that give people a great experience ?

The diagram shows you the communication & design elements that need to be considered when developing a display or exhibition that will provide the audience with a great experience. They include:- the communication messages & flow, space considerations, project management and involvement of the stakeholders. The communication must not only impart the key messages in a way that is appealing, it must also take into account the competition, how we will get people to come, how we will interact when they are there, and how we will follow them up afterwards. The design needs to take into account the space available and the elements that will capture people’s interest.

The components

How can I produce an effective exhibition ?

An effective exhibition will go through a 3 stage process that ensures the exhibition – when it is opened on the first day – will be visually appealing and present your product or service benefits in a logical and interesting  way – and, on time. If it isn’t, you will lose face and a fantastic opportunity to enhance your brand’s reputation with your target audience has been lost – and may never recover. Carefully project managing the design and production process to ensure the investment in the exhibition is effective is extremely important.

Develop The Best Design Option

What are the components that make signage effective ?

The diagram shows you the communication & design elements that need to be considered when developing a signage system that will stand out in people’s minds by not only impressing them from the start, but will also leave them with a positive perception due to the signage’s visual appeal and its ease of use – because it looks good and doesn’t confuse them in any way.

Effective Signage Program

How do I design an effective signage system ?

Breaking through the surrounding visual ‘noise’ requires a signage system that works ! The diagram shows you the 3 phase process that ensures the resulting signage – when viewed and experienced by people for the first time – will be visually appealing and enhance people’s perception of your organisation. Using effective project management, the 3 phases cover :- development of a detailed signage strategy, design of the space to position the signage and the signage itself, the critical task of developing prototypes and finally, full production and installation.

Enhancing Peoples perception

ROI Approach

Insight uses its ROI Approach to ensure all of the branding and visual communication issues are considered in their strategic context. In other words, branding and communication that is designed to give you a Return On Investment.

Our ROI Approach movie presentation shows you how we can help to improve your business and build your brand’s recognition and reputation.

Click on the movie link to play Insight’s “ROI Approach”.

Insight made it so easy. The process was a breeze, from providing excellent design concepts to executing final amendments on a tight timeframe. The team at Insight were always available when needed.

Ryan Steenkamp
Analyst/Leasing Administrator

Insight Design have worked with Iluka on a number of design projects from websites, annual reports to internal communications and strategic communications planning. Their expertise in the entire design process from identifying the needs of the client, establishing audiences and creating a style that works for the organisation is first class.

Leigh Nastasi
Adviser, Corporate Affairs
Iluka Resources Limited

Insight Communication and Design are a passionate and talented team of designers and developers who work closely with us to achieve outstanding results. They recently produced a creative and engaging new website design for our company, and they continue to amaze us with their fresh ideas and innovative designs for our posters and marketing material. We love working with them and highly recommend them.

Karen Ridley
Office Manager
Battery Minerals

Since we moved to Insight for our corporate marketing and annual report production we have been nothing but impressed. The team at Insight are professional, creative and responsive and have produced excellent results for MMA Offshore. From the quality of the conceptual designs through to their efficient, timely and cost efficient project execution we would not hesitate in recommending Insight

Liz Buckey
General Manager – Corporate Development
MMA Offshore Limited

Insight Communication & Design completed the design and production of Independence Group NL’s annual and sustainability reports a number of years. They provided a great service both in terms of design and responsive to changing demands. I would be more than happy to recommend Insight Communication & Design to others.

Keith Ashby
Head of SHEQ & Risk
Independence Group NL

Insight Design provided Galileo with a great selection of design ideas and content for our web page, prospectus and marketing material. They were professional in all aspects of their work and most importantly, particularly for a company going through an IPO, they met all deadlines given to them. I wouldn’t hesitate in using Insight for any further work or in recommending them to other companies requiring design work to be completed

Brad Underwood
Managing Director
Galileo Mining

Georgiou Group has worked with Insight Communications and Design for close to five years. Richard and his team have enabled Georgiou to deliver high-quality annual reviews, compelling websites and branding options for signage, corporate documentation and tenders. Insight is now delivering the maintenance of our four separate websites and is always on hand to offer support and guidance, ensuring our brand is never compromised.

Alisha Carter
Communications Manager