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2

Ph a s e 1

B r a nd I de n t i t y

S t age 1

B r a nd I de n t i t y

( l ogo ) De s i gn

S t age 3

P rodu c e b r a nd i de n t i t y

s t y l e gu i de

Ph a s e 2

V i s u a l Image

S t age 1

Vi s u a l pa l e t t e

de s i gn

S t age 2

P rodu c e ba s i c v i s u a l

s t y l e r u l e s

S t age 1

P rodu c e

app l i c a t i on

s t y l e s

S t age 2

P rodu c e s t y l e ma n u a l

Ph a s e 3

S t y l e Ma n u a l

& P r odu c e

App l i c a t i on s

B r a nd Image P r o j e c t S t age s

S t age 2

De s i gn s t a t i on e r y

app l i c a t i on s