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3

Commu n i c a t i on P l a n s

Po s i t i on i ng S t a t eme n t s

B r a nd I de n t i t i e s

L ogo s

S t y l e Gu i de s

S t a t i on e r y

B r a nd Imag i ng

Strategically positioning your organisation within its marketplace with an effective brand image is

critical.

It is the way people perceive the organisation’s personality that sets it apart. Creating that personality

with a brand image that projects key attributes will position the organisation in peoples’ minds.

To get the positioning right, a communication plan that identifies both the ideal image and armoury of

communication tools is required. The plan sets the aim, frequency and level of fire-power for the tools

selected from the armoury - each one designed with a powerful visual image to reach its target audience.

S e r v i c e s