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Who h a s t h e mo s t n e ed t o h a v e t h e i r pe rc ep t i on s & a t t i t ude s s h aped be c a u s e

o f t h e po t e n t i a l i mpa c t t h e y ma y h a v e on ou r f u t u re ope r a t i on s & p ro f i t ab i l i t y

Cu r r e n t

op i n i on s i n

p r i o r i t y

Ye a r 1

Ye a r 2

Ye a r 3

Pe r c ep t i on s a nd A t t i t ude s

S e l e c t i ng t h e

P r i me Ta rge t Aud i e n c e

Bu s i n e s s

Commu n i t y

En v i ronme n t

Care for

environment

Business

reliability & trust

Business Growth

Employment -

Job creation

Standard

of living

Sources

of capital

shareholders,

banks

Sources of

revenue

- existing &

potential clients

Influencers of

operations -

Govt, community,

media

Influencers

of ground

resources - Govt,

community

Sources

of capital

shareholders,

banks

Sources of

revenue

- existing &

potential clients

Influencers of

operations -

Govt, community,

media

Influencers

of ground

resources - Govt,

community

Sources

of capital

shareholders,

banks

Sources of

revenue

- existing &

potential clients

Influencers of

operations -

Govt, community,

media

Influencers

of ground

resources - Govt,

community

1

1

TACT I CS

1

STRATEG I C D I RECT I ON