1. How will you get people to your website?
What techniques will you use to generate website traffic for your website? Will it be SEO (search engine optimisation), SEM (search engine marketing, or pay per click advertising), press releases, content marketing, guest blogging, social media?
2. Who will be coming to the site?
Your website needs to cater for a range of website visitors, and guide them to the right information. Don’t try to please everyone, just help your target market so that your website is laser-focused.
3. What questions will my visitors have?
Is this website relevant to me? How long have you been in business? How do I contact you? Where can I order the product you’re well known for? If your website does not answer the questions visitors have, they’ll leave.
4. What do you want your visitors to do?
Having a clear call to action on your website will achieve your marketing goals much faster. A call to action is something like “download our product catalogue”, “call us today”, “send us a message”.
5. How do my visitors like to stay in touch?
Bear in mind that the average website conversion rate from a visitor to a lead is about 1%. That means that 1 in 100 people will contact you on their first visit. This means that you need a way to keep in touch with the people who don’t convert, either through social media, email newsletter, RSS feed, or a blog.