Feb 27, 2020 | Marketing & SEO
Ross Shafer’s new book Grab More Market Share — How to Wrangle Business Away from Lazy Competitors lays out a slew of strategies for growing your business by stealing away competitors’ customers. Here are five of Shafer’s tips for snatching...
Mar 21, 2019 | Marketing & SEO
A lot has changed in the search landscape over the last decade. Search engines (particularly Google) have become smarter. Their developers and engineers have created algorithms to really understand how users search for products and services online. This may seem like...
Jan 21, 2019 | Marketing & SEO
If you’re ready to go into 2019 with a strong marketing strategy, this should include a review of your website. Here’s what to look for: With tech moving so rapidly and the online world becoming more and more a part of our daily life, a website that you built a few...
Dec 3, 2018 | Marketing & SEO
We’ve all seen them – websites with great graphics, audio, and visual effects that grab our attention. All too often, when we click through we find out that that’s all there is – lots of effects with no quality content at all. Great design without quality copywriting...
Nov 21, 2018 | Marketing & SEO
1. Build Authority You are the expert in your niche so share your knowledge and you will attract clients. Always have your best content on your website, not on social media. The purpose of social media is to bring people to your website, not the other way...
Nov 14, 2018 | Marketing & SEO
In contrast to the early years of SEO, almost everyone and their dog has their website involved in Search Engine Optimisation nowadays. In order to dominate difficult SEO markets in 2018 you will have to put in the necessary effort. But how will you outrank...
Connect