How to improve your company’s market position

Ross Shafer’s new book Grab More Market Share — How to Wrangle Business Away from Lazy Competitors lays out a slew of strategies for growing your business by stealing away competitors’ customers. Here are five of Shafer’s tips for snatching...
What kinds of online searches are people using in 2019?

What kinds of online searches are people using in 2019?

A lot has changed in the search landscape over the last decade. Search engines (particularly Google) have become smarter. Their developers and engineers have created algorithms to really understand how users search for products and services online. This may seem like...
8 reasons you need to launch a new website

8 reasons you need to launch a new website

If you’re ready to go into 2019 with a strong marketing strategy, this should include a review of your website. Here’s what to look for: With tech moving so rapidly and the online world becoming more and more a part of our daily life, a website that you built a few...