ConnectHow to improve your brand’s recognition and awareness
Having a solid, trusted brand is important for your company to thrive. If your target audience doesn’t know or trust your brand, how will you ever increase your customer base and sales? Here are six innovative strategies you can use to increase brand awareness and...
How to improve your company’s market position
Ross Shafer's new book Grab More Market Share -- How to Wrangle Business Away from Lazy Competitors lays out a slew of strategies for growing your business by stealing away competitors' customers. Here are five of Shafer's tips for snatching more market share: Stay...
Insight Hosting division launched
Insight Communication & Design today launched our web hosting division Insight Hosting. Insight Hosting uses fast LiteSpeed server & LiteSpeed Cache to ensure our hosting clients have as fast a website loading time as possible. Our first client, with the help...
The Six Key Components of a Good Brand
What are the traits of a good brand? Every brand is different ó the point of branding is to distinguish you from the competition. But just about every good brand meets the following criteria. Look at these criteria as you develop a brand from the ground up, or test...
What kinds of online searches are people using in 2019?
A lot has changed in the search landscape over the last decade. Search engines (particularly Google) have become smarter. Their developers and engineers have created algorithms to really understand how users search for products and services online. This may seem like...
25 Benefits of Branding For Your Business
In the clutter of online ads, social media and business content, one single factor gives you 4 times the visibility of your competitors. That factor is branding. The benefits of branding for the future are well-documented and seemingly endless. Branding drives costs...
8 reasons you need to launch a new website
If you’re ready to go into 2019 with a strong marketing strategy, this should include a review of your website. Here’s what to look for: With tech moving so rapidly and the online world becoming more and more a part of our daily life, a website that you built a few...
Invision App read the McKinsey report on design so you don’t have to
We’re not the first to ask: how can you confidently prove the business value of good design? Sure, there are workarounds that uncover pieces of the puzzle, like A/B tests that show increases in conversion rates or user research that validate design choices. But, the...
What is More Important Than Website Design for your Website?
We’ve all seen them – websites with great graphics, audio, and visual effects that grab our attention. All too often, when we click through we find out that that’s all there is – lots of effects with no quality content at all. Great design without quality copywriting...
How to design a customer-orientated website in 10 simple steps
1. Build Authority You are the expert in your niche so share your knowledge and you will attract clients. Always have your best content on your website, not on social media. The purpose of social media is to bring people to your website, not the other way...