Why Do I Need a Website When I Have an Offline Marketing Campaign?

You have a successful business with an offline (non-Internet-based) marketing campaign which is achieving some results.

Why do you need a website?

People will often Google something they encounter in the real world in order to verify it and check its credibility.

By not having a presence online, you effectively hand your brand reputation and all related conversations on that channel over to someone else. Either a competitor or a random third party, both of them very much with their own agenda.

Also, if you are interested in getting new Leads, Prospects, and Customers from the Internet, then you need a website. Your online reach can potentially be quite larger than your offline reach.

You can have a full fledged web presence where you are actively using your web presence to supplement and provide credibility for your offline marketing campaign.